Select Story Winners That Close Deals – Guide
Stop wasting time on case studies that don’t move the needle. This step-by-step guide shows you how to identify, score, and select customer stories that actually close deals. Using the Impact–Relevance–Resonance Framework, you’ll learn how to evaluate potential case study candidates with a proven scoring system—so you can focus only on the stories that maximize ROI, align with your sales priorities, and emotionally connect with prospects.
Inside, you’ll discover:
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Why case study selection makes or breaks your sales effectiveness
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The Case-Study Candidate Scorecard: a repeatable system to evaluate stories across impact, relevance, and resonance
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Practical worksheets, templates, and scoring tools to eliminate guesswork
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Tips for overcoming common challenges like client approval hesitancy or limited metrics
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A real-world case study showing how this system cut development time by 40% and boosted sales usage of case studies by 65%
By applying this framework, you’ll create a pipeline of deal-closing customer stories—without wasted effort, stalled approvals, or “nice but forgettable” case studies.
Perfect for:
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B2B marketers and content managers
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Sales teams who need stories that actually win business
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Agencies building case study programs for clients
Turn your customer wins into your most powerful sales assets. Get the guide and start selecting story winners that close deals today.